International Journal of

Management Theory and Practices

 

Volume 7, Number 1, August 2006

 

 

CONTENTS

 

Editors & Members of the Editorial Board ..........................................................

2

 

 

ACME President's Message ...................................................................................

3

 

 

Editor-in-Chief's Message ......................................................................................

4

 

 

Applying Neural Networks to Loan Evaluation: A Comparative Study

Shin-Yuan Hung and Tsan-Ching Kang................................................................

 

 

 

Momentum and Incentive Intensity

Yan Shi  ........................................................................................................................

 

 

 

Could New Slogan Enhance Brand Cognition? A Preliminary Study of the McDonalds Case in Taiwan

Yau-De Wang, Chyan Yang and Han-Jen Niu ....................................................

 

 

 

A Cross-Cultural Comparison of Technology-related Workplace Ethics: US and the Greater China

Paul L. Sauer and Paul Chao ...............................................................................

 

 

 

Information to Authors ............................................................................................

 

 

 

Call for Papers ............................................................................................................

 

 

 

Transfer of Copyright Agreement ..........................................................................

 

 

 

Constitution of the ACME ........................................................................

 

 

Publishers: Association for Chinese Management Educators